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Financial planners know how many payments an annuity will have over a particular number of years. It's hard to imagine a scenario in which there are enough hours in a day for people to stream so much music that streaming pays more than downloading.īut the really difficult part of comparing revenue from streams and downloads is the uncertainty surrounding streaming. But a song would have to be streamed well over 100 times for the digital annuity to come close to the digital lump sum payment, assuming 0.5 cents per stream (it's actually likely to be far lower). That difference in size wouldn't matter if the volume of streams resulted in an equal amount of revenue. For one, the streaming royalty is puny compared to an iTunes royalty.
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Judging from the comments in the TuneCore blog post, many artists can see that a lump sum payment from an iTunes sale appears to be far better than a series of streaming royalties. Those calculations will tell you if it's better to receive one payment of 70 cents for a purchase of a track at iTunes or a fraction of a penny every time the song is streamed at a music service. You have to calculate the present value of all future annuity payments and compare them to the lump sum payment. The trick is to figure out if an annuity is better than a lump sum payment. With streaming, the rights holder gets paid every time the song is played.ĭigital royalty math is a lot like financial planning. Streaming royalties are like an annuity, or a recurring stream of fixed payments.
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Think of a download royalty as a single, lump-sum royalty payment that allows the buyer to listen to that song royalty-free in perpetuity (or at least until the file is lost and must be purchased again). The difference in the size of royalty payments goes hand-in-hand with a fundamental difference between streaming and download royalties: timing. "That distinction is the amount of the royalties paid to rights holders." "There is however a distinction from an artist/content owner's perspective. "In an era of constant connectivity and universally available content, there is no distinction from a user's perspective between streaming and downloading," wrote George Howard. Are streaming royalties the future of death of the music industry? That's the question posed in a post at the blog of digital distributor TuneCore. The Great Royalties Smackdown Match: Streaming Vs Downloading Netflix had over 20 million subscribers at the end of 2010 and added over three million subscribers in the fourth quarter of 2010. While it's certainly growing, Hulu is well behind the leading video subscription service (which also includes a DVD rental business). Hulu's expenses and net profit/loss are another matter. Kilar gave only top-line revenue estimates. And none of this has anything to do with Hulu's bottom line. That's just under $50 million from subscribers, which would mean subscription revenue will account for less than 10% of Hulu's 2011 revenue, according to Kilar's estimates. Let's say Hulu averages 500,000 subscribers during 2011. Since it will average under one million during 2010, subscription revenue will actually take in well under $100 million. At $8 per month and $96 per year, Hulu will bring in slightly less than $100 million from one million subscribers. Revenue is expected to grow to $500 million in 2011, up from $263 million in 2010, and the company served 50% more advertisers in the first quarter of 2011 than in the same period last year (289 versus 194).Īdvertising is clearly the driving force at Hulu.
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More good news for subscription models: Hulu Plus should have one million subscribers by the end of the year, CEO Jason Kilar wrote in a blog post on Monday.